Generating New Sales Leads

A stream of new sales leads is crucial for helping your business develop and grow. If you are a small or startup business you may be searching often for new sales leads. There are a number of ways to generate new sales leads and many avenues do not require spending capital to obtain them. In this article, we will talk about some ways your sales team can generate sales leads to grow your business.


Social Media


A great way to help generate new sales is to utilize social media profiles that can market your products or services. Social media marketing does not necessarily need to cost money to generate leads. There are plenty of free ways you can market yourself on social media by implementing simple SEO tactics. On a profile like Twitter you can interact with your target audience and then post about products that are geared towards that market. Twitter also makes it easy for you to track how much interaction you are receiving from your audience on the platform. LinkedIn is another great profile to use in order to generate new sales leads. LinkedIn is a hub for all professionals and many people are eager to promote one another. Find people you have good professional relationships and promote your products or services as much as you can on the profile.


Networking Events


Attending local networking events is going to help you greatly when trying to grow your business. Free marketing strategies on social media can only go so far in reaching your audience. But, there is a difference meeting and interacting with someone face-to-face rather than through a screen. Networking events are a great way to expand your professional contacts and the potential to make new B2B sales interactions. Never miss the chance to attend your local networking events!


Current Customers


Your current customer base can be a great resource for generating new sales leads. Some customers enjoy the opportunity to recommend your business to people that they know. Offering existing customers a referral program is a great way to incentivise your customer base to expand your own. Make your customers aware of your referral program through email blasts or monthly newsletters so they can easily recommend your business to anyone that they think may need it.

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