Is your organization considering rebranding? Rebranding can feel like a monumental task, but when done properly, it is well worth the effort. Here are some benefits of rebranding your business. You Can Reach a New Audience When you rebrand, you give your company the opportunity to reach a new audience. The new audience that you will […]Read more "The Benefits of Rebranding"
Last month, our focus was on customer acquisition, which is the process of gaining new customers. This month, let’s talk about customer retention methods. Gaining customers is critical, but it’s equally important to retain those customers. Having regular, loyal customers is the best way to assure your organization’s success. Here are some methods your company […]Read more "Customer Retention Methods"
Customer acquisition can be a great way to bring new customers to your business. There are many factors that go into a well-thought customer acquisition plan. Each part of the process is important to ensure loyal customers and a healthy relationship between you and your customers. Here, we will briefly explain what customer acquisition is […]Read more "Customer Acquisition Methods"
Data cleansing is a process that involves the uncovering and correction of inconsistencies and errors in data that are gathered from various sources. It is a process also known by the name of data scrubbing. Data that is incomplete or has mistakes within it, can have several causes. These include accidental deletion, user error, and outdated […]Read more "What is Data Cleansing and How Does It Work?"
Artificial intelligence and Big Data are companion pieces that drive an effective lead generation strategy. Artificial intelligence cannot exist without data. And data gathering, when enhanced by machine learning, makes it possible to efficiently gather data. If you intend on improving your business’ lead generation, then you have to take a look at the relationship […]Read more "How AI Can Help With Lead Generation For Businesses"
After a successful marketing campaign, a business probably obtains numerous leads of persons showing interest to its services and products. After this lead generation process, the business must engage in a subsequent step called the lead validation process.Read more "The Basics of a Lead Validation Process"
Defined as prospective customers who’ve expressed an interest in a product or service, leads play a key role in the success of countless businesses. Without them, businesses are forced to market their products and services to a general audience, most of whom probably aren’t interested in making a purchase. But how can businesses gather high-quality leads for their sales efforts?Read more "Lead Gathering Strategies"