Data cleansing is a process that involves the uncovering and correction of inconsistencies and errors in data that are gathered from various sources. It is a process also known by the name of data scrubbing. Data that is incomplete or has mistakes within it, can have several causes. These include accidental deletion, user error, and outdated […]Read more "What is Data Cleansing and How Does It Work?"
After a successful marketing campaign, a business probably obtains numerous leads of persons showing interest to its services and products. After this lead generation process, the business must engage in a subsequent step called the lead validation process.Read more "The Basics of a Lead Validation Process"
Businesses are always trying to find the next best thing in advertising and marketing. Traditional marketing tactics include paying for ad space on a website and crossing your fingers hoping that the paid ad will give you a Return On Investment (ROI). Another way of making advertisements count for your business is to implement Performance […]Read more "Performance Marketing Strategies"
Tom CutshallRead more "Hiring The Right People For Your Team"
With 2018 quickly coming to an end, Businesses should be thinking about their next steps in 2019 if they haven’t been already. A new year means new opportunities for growth and taking risks. Make sure going into the New Year you have a grasp of what you want to accomplish and how you are going […]Read more "Creating A Business Plan for 2019"
Every company wants to be innovative. In fact, the term is coming up more and more often as part of the mission statements of businesses all across the globe. Innovation is the means by which companies can distance themselves from competitors and ultimately remain profitable over a long period of time. So what exactly are […]Read more "The Key To Innovation"
Credibility seems to be missing in a world defined by marketing hacks and easy business solutions. You can fill the gap and develop a strong personal and business brand by practicing thought leadership. What Is Thought Leadership? Thought leadership is a marketing methodology and branding strategy that Positions you as a respected subject matter expert […]Read more "Establishing Yourself As A Thought Leader"