The Benefits of Rebranding

Is your organization considering rebranding? Rebranding can feel like a monumental task, but when done properly, it is well worth the effort. Here are some benefits of rebranding your business. You Can Reach a New Audience When you rebrand, you give your company the opportunity to reach a new audience. The new audience that you will […]

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Customer Retention Methods

Last month, our focus was on customer acquisition, which is the process of gaining new customers. This month, let’s talk about customer retention methods. Gaining customers is critical, but it’s equally important to retain those customers. Having regular, loyal customers is the best way to assure your organization’s success. Here are some methods your company […]

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Lead Gathering Strategies

Defined as prospective customers who’ve expressed an interest in a product or service, leads play a key role in the success of countless businesses. Without them, businesses are forced to market their products and services to a general audience, most of whom probably aren’t interested in making a purchase. But how can businesses gather high-quality leads for their sales efforts?

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Performance Marketing Strategies

Businesses are always trying to find the next best thing in advertising and marketing. Traditional marketing tactics include paying for ad space on a website and crossing your fingers hoping that the paid ad will give you a Return On Investment (ROI). Another way of making advertisements count for your business is to implement Performance […]

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