Is your organization considering rebranding? Rebranding can feel like a monumental task, but when done properly, it is well worth the effort. Here are some benefits of rebranding your business. You Can Reach a New Audience When you rebrand, you give your company the opportunity to reach a new audience. The new audience that you will […]Read more "The Benefits of Rebranding"
Last month, our focus was on customer acquisition, which is the process of gaining new customers. This month, let’s talk about customer retention methods. Gaining customers is critical, but it’s equally important to retain those customers. Having regular, loyal customers is the best way to assure your organization’s success. Here are some methods your company […]Read more "Customer Retention Methods"
After a successful marketing campaign, a business probably obtains numerous leads of persons showing interest to its services and products. After this lead generation process, the business must engage in a subsequent step called the lead validation process.Read more "The Basics of a Lead Validation Process"
Defined as prospective customers who’ve expressed an interest in a product or service, leads play a key role in the success of countless businesses. Without them, businesses are forced to market their products and services to a general audience, most of whom probably aren’t interested in making a purchase. But how can businesses gather high-quality leads for their sales efforts?Read more "Lead Gathering Strategies"
An ethical work environment is crucial in any kind of business. It is proven that employees are more motivated and satisfied with their jobs if they are working under leadership that has good business and personal ethics. Creating an environment that supports good work ethics will help your business, and your employees thrive. This article […]Read more "Building an Ethical Work Environment"
Businesses are always trying to find the next best thing in advertising and marketing. Traditional marketing tactics include paying for ad space on a website and crossing your fingers hoping that the paid ad will give you a Return On Investment (ROI). Another way of making advertisements count for your business is to implement Performance […]Read more "Performance Marketing Strategies"
Tom CutshallRead more "Hiring The Right People For Your Team"
Credibility seems to be missing in a world defined by marketing hacks and easy business solutions. You can fill the gap and develop a strong personal and business brand by practicing thought leadership. What Is Thought Leadership? Thought leadership is a marketing methodology and branding strategy that Positions you as a respected subject matter expert […]Read more "Establishing Yourself As A Thought Leader"
Each year, businesses pull their team together to collaborate on next year’s goals and where they see themselves one year from now. This team effort transforms into a business development strategy that everyone can get behind. Implementing the strategy into the everyday business practices of each part of the team is crucial to achieving the […]Read more "Creating An Effective Business Development Strategy"
Denver Colorado has been booming with new businesses and growth over the last few years. This growth also means that there is an influx of people looking for careers in the area. Denver’s growing economy has people searching for job fairs and networking events where they can socialize and meet other like-minded professionals. This article […]Read more "Networking Events in Denver, CO"