Customer acquisition can be a great way to bring new customers to your business. There are many factors that go into a well-thought customer acquisition plan. Each part of the process is important to ensure loyal customers and a healthy relationship between you and your customers. Here, we will briefly explain what customer acquisition is […]Read more "Customer Acquisition Methods"
Data cleansing is a process that involves the uncovering and correction of inconsistencies and errors in data that are gathered from various sources. It is a process also known by the name of data scrubbing. Data that is incomplete or has mistakes within it, can have several causes. These include accidental deletion, user error, and outdated […]Read more "What is Data Cleansing and How Does It Work?"
An ethical work environment is crucial in any kind of business. It is proven that employees are more motivated and satisfied with their jobs if they are working under leadership that has good business and personal ethics. Creating an environment that supports good work ethics will help your business, and your employees thrive. This article […]Read more "Building an Ethical Work Environment"
A stream of new sales leads is crucial for helping your business develop and grow. If you are a small or startup business you may be searching often for new sales leads. There are a number of ways to generate new sales leads and many avenues do not require spending capital to obtain them. In […]Read more "Generating New Sales Leads"
Tom Cutshall discusses the various ways technology will impact businesses in 2019.Read more "How Tech Will Change Business in 2019"
With 2018 quickly coming to an end, Businesses should be thinking about their next steps in 2019 if they haven’t been already. A new year means new opportunities for growth and taking risks. Make sure going into the New Year you have a grasp of what you want to accomplish and how you are going […]Read more "Creating A Business Plan for 2019"
Every company wants to be innovative. In fact, the term is coming up more and more often as part of the mission statements of businesses all across the globe. Innovation is the means by which companies can distance themselves from competitors and ultimately remain profitable over a long period of time. So what exactly are […]Read more "The Key To Innovation"
Credibility seems to be missing in a world defined by marketing hacks and easy business solutions. You can fill the gap and develop a strong personal and business brand by practicing thought leadership. What Is Thought Leadership? Thought leadership is a marketing methodology and branding strategy that Positions you as a respected subject matter expert […]Read more "Establishing Yourself As A Thought Leader"
Tom Cutshall’s video highlighting the work of clean water nonprofits.Read more "Great Non-Profits: Clean Water"
Politics. From the Roman Republicans, the Colonial Freeman, to pacifists and populists, contemporary democracy can only work if it adjusts to the rhythms of a quickly-changing society. It works even better if it’s optimistic about what’s coming next. In a recent TechCrunch article, by Gregory Ferenstein evaluates Washington’s inability to categorize the fiercely individualistic ideologies […]Read more "Optimism: The Politics of Silicon Valley"